Bet9ja is a well known and very powerful sport betting company In recent time. The company is licensed and reliable, it is base on technologies developed in western Europe to ensure adequate security in terms of winning and withdrawal. ALSO CHECK OUT= Highly Rated Hacks on how to play bet9ja and win big. The sports betting industry expected to reach USD 8 billion by 2025, led by the innovations of. Jun 01, 2018 As of late 2015, William Hill remained the biggest betting company in the world. Of course, William Hill and the other giants such as Paddy Power, Betfair Group, and the Amaya Gaming Group are a merger away from losing their ranking on the list of top betting firms. UniBet: Another European brand with a huge footprint globally, Unibet is part of the Kindred Group, one of the biggest sports betting companies in the world. On top of plenty of business in Australia, Unibet specialises in football and racing, so has a large clientele in both the United Kingdom and Europe.

You may look at the betting and gambling industry and think there is a lot of healthy competition, with hundreds of brands now vying for our pennies. Many companies however, although they might seem independent, are in fact part of the same group, and you may never know it. As with many markets, there are in fact a few big players and the rest are left to scramble for the remainder of the custom.

It isn't just the old high street bookies like William Hill and Betfred that occupy the top spots in the biggest betting company leagues. Many early online only bookmakers have already beaten the old land based operators, such as Bet365, and the world's biggest and first online exchange, Betfair. Mergers between already large companies such as Ladbrokes and Coral and Betfair and Paddy Power has created behemoth bookies. These giants have further merged to create collosus billion pound companies such as GVC and The Stars Group. The future of bookmaking in the UK is in the balance as it risks becoming a monopoly of a very few massive companies, very much like the energy markets.

In this article we also look at the development of the UK gambling industry, the size of the profits made along with the progressive switch to online betting and gaming.

Largest Betting Companies

Many mergers are often just about money. Coral didn't really bring anything new to Ladbrokes for example, but the merger between Betfair and Paddy Power in 2016 to create the third biggest betting brand was certainly mutually beneficial to both parties.

The group, renamed Flutter Entertainment, completed a second merger in 2020 with The Stars Group, owner of Sky Betting & Games, PokerStars and a whole host of other poker related sites. Together this group overnight became the largest betting company in the world in terms of revenue and market share (38% online market share at the time of the takeover). Unlike GVC the new Flutter Stars Group has a much more diverse portfolio and a bigger international reach so it is likely they will go on to strengthen their position at number 1.

Paddy Power, one of Ireland's biggest bookmakers, was founded in 1988 but it was the online age that really saw the brand come to life through its often controversial advertising strategies. Holding over 600 shops across the UK and Ireland and boasting retail revenues of nearly £1 billion Paddy Power brought the real world locations, marketing strategy and cash to the merger.

Betfair on the other hand had a very different history in the betting industry. Launching as a peer-peer betting exchange rather than a traditional bookie in 2000, Betfair became the biggest of its type in no time at all. Despite better odds on offer in the exchange, the market still remains fairly small (see later) and so in order to compete Betfair launched a fixed odds sports book in 2011. Betfair are the smaller party in the merger, generating less than £500 million in revenue. For this reason PP shareholders received 52% and Betfair 48% of the Flutter company when it was formed.

William Hill were ousted from top spot following the merger in 2016 of Britain's second and third largest bookmakers in 2015, completed 2016. The new company, imaginatively named Ladbrokes-Coral Plc, generated nearly £2.5 billion in revenue each year and employed over 30,000 people.

In 2018 the new group was further purchased by GVC (the former name of Entain) in a deal worth around £4 billion, adding further power to the brand on an international scale. GVC also own and run sites such as sportingbet (although we wouldn't recommend them to bet with), partypoker, Gala, Foxy and Bwin.

Ladbrokes, Britain's oldest betting company founded in 1886, and Coral, established in the 1926, have over 200 years experience of being a bookmaker between them. The group own nearly 4000 betting shops, although were forced to sell over 300 in their 2016 merger, and are two of the most recognisable brands on the British high street.

Coral, started by Joe Coral an on track bookmaker in the 1920's, grew rapidly following legalisation of off-course betting shops in 1961, becoming one of the first bookies to take advantage. Merging with another company in 1971 to become Coral Leisure the group was acquired by Bass in 1981. In 1997 Ladbrokes made their first attempt to buy Coral from Bass but this was blocked by the UK Monopolies and Mergers Commission at the time. Coral was sold to Morgan Grenfell, a private equity firm in 1999 and also merged with Eurobet, one of the first online betting sites, in the same year. Gala bingo, founded in 1991 and operating over 150 halls with an additional online presence, merged with Coral in 2005 to form the Gala Coral Group.

Ladbrokes was started by two men who acted as a commission agents for horses (trained at Ladbroke Hill). Following a move to London in the early 20th century the company became a bookmaker for rich clients. Falling on harder times following WWII the company was sold for just £100,000. The same legalisation of betting shops that drove Coral's rise in 1961 however reversed the fortunes of Ladbrokes too, who were later floated on the stock exchange for £1M in 1966. With forays into the hotel (Hilton Group) and home convenience industry the Ladbrokes group grew to second largest UK bookmaker. Prior to their Coral merger Ladbrokes also acquired BETDAQ, the second largest betting exchange, 2013.

The group now generate nearly half of their profits from digital sources and between them have more online customers than any other company. In late 2020 the group changed its name to Entain PLC. For more about each brand see our full reviews.

Bet365 meteoric rise has all come form the digital industry, and considering that only now is the online gambling market bigger than the high street (excluding national lottery) that is a pretty impressive performance. When they say in their advents that Bet365 is the worlds favourite online betting company they really are not lying.

Established in 2000 from a small temporary building in Stoke by now multi-billionaire Denise Coates, the highest paid woman in Britain, Bet365 now generates massive online revenues and is the largest private employer in Stoke. They even own the football stadium.

Denise started the business by borrowing against her fathers brick and mortar bookmaking business, established in 1974 by Stoke City chairman Peter Coates. Selling off the shops to Coral in 2005 Bet365 became an online only operator where they have gained a huge customer base of over 45+ million people from 200 countries. The brand has the best reputation within the betting and gaming industry from both punters and insiders and boasts one of the most loyal customer bases of any business.

Often cited as a success story of British online business, if you were to rule out the offline gambling sector then these guys would be the biggest. Multi-award winnings and constantly developing new technology and ideas the only way this company is going in the future is up.

For a long time William Hill were the largest betting company in the UK with over 2300 shops and just under £2 billion in annual revenues. The operator, which now generates up to £200 million in annual profits and is listed on the FTSE 250, comes from humble beginnings.

In 1934 the company was founded by Mr William Hill, who following some early failures and illegal enterprises found he could make money using a loophole that allowed off-course betting using credit or post. Hill's entered late into the betting shop industry, opening their first 5 years after the change in law in 1966, due to the founders belief they were a cancer to society. He relented when he saw how quickly his competitors were getting ahead.

The company changed ownership many times down the years. Bought for £700 million in 1997, the brand was again sold two years later for £825 million and listed on the London Stock Exchange in 2002.

The William Hill group have had some corporate failures over the years but their aggressive strategy, especially online, has allowed them to dominate the market landscape. Probably the most well known bookmaker in the world, largely down to the fact Hill's have spread outside the UK more than any other bookie, and also due to their vast amount they spend on advertising and sponsorship.

The Betfred journey to becoming one of the biggest independent betting companies in the UK is more heart-warming than most others. Established from a single shop in Salford by Fred an Peter Done in 1967, the group now have a multi-billion turnover and up to £1 billion in revenues annually. Based in Warrington the company has never been sold or merged and remains in the same hands as it started in.

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Fred Done is known in particular for paying our early on Manchester United to win the league twice only for them lose on both occasions (1998 and 2012). He also lost £1,000,000 in a private bet with Victor Chandler (owner of BetVictor) betting again on Man United, this time to finish higher than Chelsea in 2005 - which they didn't. Despite these misjudgements Fred is also known for inventing the Lucky 15 and other full cover bets.

The company has a large betting shop operation, and since buying around 300 shops that Ladbrokes-Coral were forced to sell now own in the region of 1650 stores in the UK. Famed for being one of the best racing bookmakers Betfred increased their exposure in this market by buying the tote in 2011 for £265. This allows them to licence totepool bets to other operators as well as providing bespoke tote bets others don't have. Despite this Betfred's future looks mixed and will likely hinge on how well they grow online in the coming years.

Kindred is a name you will likely not have heard of, it is in fact the rebranding of the old Unibet Group Plc following the acquisition of over a dozen other brands.

Fast becoming one of the biggest betting companies in Britain and Europe the Kindred group includes Stan James, 32Red, Bingo.com and Maria. Unibet is of course the jewel in the crown, the Scandinavian brand has grown to become one of the biggest online betting sites with over 15 million customers.

The future intention of this brand is clear from their recent history of takeovers, paying £19 million for Stan James (which includes a new real world presence) and £175 million for the top rated online casino 32Red.

888 is a thoroughly modern betting company, there is no romantic back story here. Now part of a rather convoluted corporate structure, 888 Holdings is the gambling arm of parent company Cassava Enterprises. Initially founded as Virtual Holdings running an early casino site, casino-on-net, by two Israeli business men, the company grew in step with the rise of the internet.

The brand was renamed 888 in 2002 and despite taking a hard hit when online gambling became illegal in many US territories in 2006 has continued to grow in all areas of online gambling. The group operate a sports (888 Sport) and poker site (888 Poker) along with several casino (e.g. 888 casino, 777 casino)) and bingo brands (e.g. 888 bingo, 888 ladies, Wink Bingo) with a distribution of 61% casino, 18% poker, 11% sport and 9% bingo.

888 are a global online specialist which will only grow in the future. The company was fined nearly £8M by the gambling commission in 2017 for failure to properly protect vulnerable gamblers in the UK. This may slow down the aggressive growth strategy of the company, although only slightly.

Market Share and Gambling Revenue Distribution

The pie charts above show a general representation of the distribution of gambling revenue in the UK. Offline gambling is still the largest sector as this include the national lottery (28%), compared to high street bookies (27%) and land-based casinos (5%) only online betting is larger (40%). The trend from offline to online is expected to continue in the future.

Within the online market casino is the largest (slots 37% and other games 15%), followed by with sports (40%). Exchange betting (3%), online poker (2%) and online bingo (2%).

The Size of the UK Gambling Industry

The UK gambling sector currently generates around £15 billion in annual revenues and is growing rapidly at up to 8% a year. Of this total over a third (£5 billion +) is made from online gambling, with a rough split of 60% casino and 40% sports betting.

The industry as a whole is responsible for contributing around £8 billion to the UK treasury each year and directly employs over 100,000 people (perhaps up to 500,000 if you include indirect employees).

High Street Bookmakers and Land Bases Casinos

Despite the constant shift towards online betting since the turn of the millennium there are still around 9000 betting shops in the UK (90% of which are controlled by Coral, William Hill, Ladbrokes and Betfred), 600 bingo halls, 1800 arcades and 150 land-based casinos (63 owned by the Rank Group and 41 by Genting). There are currently in the region of 200,000 gaming machines operated in the UK too, of which around 40,000 are the controversial fixed odds betting terminals (FOBTs).

The National Lottery (and other lottery) revenues are also included in the overall gambling revenue figure. This make up to £3.5 billion of the total, with in the region of £250 million going back to good causes.

High street bookmaking is responsible for a similar figure, £3.5 billion annually, claiming over 95% of the non-remote gambling revenue in the UK. Pool betting (such as the Tote) makes up 4% with other sources, such as on-track bookies, making up just 1%.

Land-based casinos create £1 billion in annual profits. Just under half of this comes from roulette (44%), a quarter from blackjack (25%), a fifth (20%) form slots and other electronic games and the rest from other tables and games.

Online Betting and Casino

Approximately 57% of online gambling revenues comes from remote casinos. Of this three quarters derives from slots, with the rest coming from table and other games (an opposite trend to land based casinos). Poker, which is classified under casino, generates less than 2% of the total revenue.

Sports betting is the second biggest sector, producing up to 37% of the overall revenue. Of this around 54% comes from football betting, around 32% from horse racing and the rest from other sources (of which tennis makes up nearly half).

Other sources of revenue include exchange betting (~3%), online bingo (~3%) and pool betting (~0.5%).

In 2014 the online sector made up 29% of the total market share, by 2016 this had grown to 32%. By 2020 the industry could approach 50% of annual revenues generated from gambling related activities in the UK.

Evolution of High Street to Online Betting

Apart from the odd independent bookie and some of the stalls you see at racecourses, all bookmakers now provide online betting. Of course, it didn't used to be this way, and prior to the internet age breaking into the industry was easier said than done. For a full history of gambling see our dedicated page.

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Pre-1960's

Prior to 1960 in the UK it was illegal to take bets away from horse and greyhound tracks. Gambling was heavily regulated by the government and although illegal operators did exist, overall you would find it hard to place a wager away from the track.

Bookies did still take bets off-course through loop-holes in the law that allowed bets to be taken by phone or through postal order. This is how William Hill started out. If you were rich enough of course there were always options open to you, Ladbrokes for example started out as a gentleman's bookmaker for high profile clients. If you were however a normal working-class lad or lass however, there were very few options open to you.

Even then most betting at the time was for horse and dog racing only. Football betting was largely outlawed, except for low stakes pool betting syndicate games, such as the football pools (which still exists today).

Basically before 1960 betting wasn't very easy as you needed to go to a race-track to do it (or do it illegally in a back street gambling den). That is unless you were rich when the law didn't really apply to you and you could bet through discreet merchants.

1960 Betting and Gaming Act and Betting Shops

In 1960 the government finally embraced the new age. Normal people had more disposable income in their pockets and they wanted more freedom with how to spend their money. The betting act for the first time allowed off-course gambling and by the following year, May 1961, a whole host of new betting shops opened across the length of the country at a rate of 100 a week.

Betting was still largely restricted to horse racing, with rules in place such as the 'trebles rule' on football. This meant all footy bets needed to be accumulators with at least 3 or more selections otherwise you couldn't bet. The only sports you could place singles on was racing.

Largest Sports Betting Companies

Still this new industry was embraced by the people of Britain, sowing the seed that eventually led to the UK becoming the biggest gambling nation (per head) in the world.

One of the first people to open one of these new betting shops was Joel Coral and 10,000 shops are reported to have opened within the first 6 months. Ironically the UK's now biggest high street bookie, William Hill, initially refused to open betting shops, stating they were a cancer on society. He reneged in 1966.

1970s and 1980s

The bookmaker industry grew exponentially in the decades following legalisation of high street betting. By the 1970's there were 15,000 shops in the United Kingdom.

This is the time when many of the biggest names we know today made and solidified their reputation. Britain's oldest bookmakers, Ladbrokes, William Hill and Coral were earning so much that they even began to invest in other leisure sectors.

1990's

Despite the huge success of high street bookies in the previous three decades the industry had a restricted clientele. The vast majority of punters using betting shops were working class men and the reputation of stores as being seedy dark dens full of smoke and foul language didn't help to change this.

Bookies sought to create a larger customer base by introducing new features, such as live sport in shops and new football coupons to encourage more diverse customers and bets. The removal of the 'trebles rule' on football in 1990's went a great way towards helping the bookies branch out, with punters now able to back singles on a range of sports.

A progressively better image, wider range of bets and markets, more televised sports (especially Premier League football) and an ever-increasing disposable income, saw the fortunes of bookmakers rise again.

By the mid-1990's the industry seemed locked down with five massive companies dominating the landscape, along with a few independents across the country. Many thought betting and gaming would be like this forever. That was until the internet came along.

New Millennium and the Internet

As the 1990's drew to a close a new threat began to emerge to the old established order, online betting. This was more dangerous to the established high street bookies than you might imagine.

High street bookmaking was regulated by various betting and gaming acts and more importantly bets were taxed (9p/£1 staked). Online gambling however was a little bit like the wild west, you could basically set up wherever you wanted, launch a website and start taking bets from customers – tax free.

Although avoiding tax on gambling stakes and winnings was at the time technically illegal it was almost impossible to police. New companies along with the old high street bookies began to set up new websites, mainly based off shore in Gibraltar or Malta, to take advantage of this tax free trade (most are still based there today).

In the late 1990's and early 2000's the market share online was still very low and although the new unregulated online trade was a concern it was not prevalent enough to cause changes yet. The bookies were still making enough from the high street even though tax avoiding new brands were now taking a slice of the profits.

Victor Chandler and Tax

In 1999 Victor Chandler (now BetVictor) moved his bookmaking business off shore to Gibraltar in protest at the betting tax rates in the UK, selling his 41 shops to Coral. This allowed Victor to provide betting opportunities to world-wide clients, particularly from Asia, without paying UK tax. It also allowed UK punters to bet without paying the 9p/£ stake tax.

It is believed it was this decision that led the then UK chancellor, Gordon Brown, to remove the betting tax in 2001. Saying that although he removed the tax paid directly by the punter new taxes were levied on the bookies profits earned in the UK and by this point the ship had largely sailed and most traditional bookies were running their online operation from abroad.

2005 Gambling Act

Eventually the government realised the status quo couldn't continue forever. This wasn't just about taxing companies either, anyone could set up a website abroad and this offered little protection to UK customers under law.

In 2005 the UK government created a new independent body that answers to the Department of Culture, known as the Gambling Commission. This body was set up to issue and regulate new UK gambling licences required by law under the new Act for any company wanting to provide gambling services (both offline and online) in the UK.

Overnight this changed the landscape of online betting, with all companies having to be licenced to operate legally in the UK. You can read more about this on our Licencing and Law page.

2010's

The old high street bookies had the best of all worlds. They still had their old high street operation, which while not growing at the rate of pre-online days, wasn't declining in the way many expected. It seemed both online and offline betting was flourishing and those big old companies were in the best position to exploit this.

Still they didn't have it all their own way. Already a few businesses that began in the late 1990's and early 2000's were beginning to outdo the old order, namely Bet365, Betfair and 888. Between them by 2010 they had secured a large proportion of the online market.

The second decade of the new century witnessed a critical switch, online betting overtook high street wagers. More and more people now had access to the internet, particularly on the move through mobile phones. Combined with the lack of stigmatism with betting online vs the high street, the industry saw its biggest growth since the 1960's.

It wasn't all win-win for the big bookies, the 2010's also saw a whole host of new companies launch into the market. Many of these new brands were not shackled by the costs of running a load of high street stores or by having a lot of employees. By also focusing on niche markets they were able to compete with the bigger companies. The effect of this has been a lot of mergers and acquisitions in recent years as the bigger operators try to hoover up competitors and new innovations.

2014 Gambling Act Amendment

By 2014 the majority of gambling was done online through companies based in non-UK markets. The result of this was the UK government losing out on a lot of tax.

The 2014 gambling act amendment was brought in for a number of reasons, such as more focus on responsible gambling and protecting vulnerable people. The main reason being honest though was to allow the government to better tax the industry.

The act brought in a new point of consumption tax for UK licenced betting sites and bookies. This meant, whether based in the UK or not, all merchants with who wanted to offer gambling services in the UK had to pay tax on their UK profits. This levelled the playing field, and to be frank played into the hands of the already bigger operators.

Mergers and Acquisitions

Mergers and acquisitions are not a new thing among bookmakers, and many have been buying up smaller independents for years. The trend in recent years however of the big companies merging is unprecedented and perhaps represents a new era of bookmaking.

As with all free markets the challenge in the future will be maintaining competition. When markets are new (as online betting was in late 1990's, early 2000's) there are many new niches for companies to occupy. As time goes on however money talks and the bigger operators are able to buy up smaller players, either to incorporate their products or just to close down the competition.

Only time will tell but there is a distinct possibility a number of betting companies will corner the market and, just as has happened in banking and energy markets, could begin to collude. This will only be a bad thing for punters and new companies looking to enter the market.

Residents of Asia have a pretty mixed bag when it comes to legalities
concerning if they can gamble on sports betting sites or not. Regulations and
laws vary greatly from country to country. It is easy to understand how it could
quickly become confusing for someone living in Asia. While some Asian countries
have clearly defined laws relating to gambling online, others still are lacking
clarity.

Have no fear, however! We’re here to help get you up to speed with everything
that you need to know about Asian sports betting sites. On this page, we’ve
packed in tons of information about Asian bookies. You’ll find
information below ranging from tips, site recommendations, and frequently asked
questions. By the time that you check out all of the information below, you’ll
be much more informed about Asian sports betting sites.

With so many Asian sports betting sites available to you, it is tough how to
separate the good ones from the bad ones. While the vast majority of sites out
there are good, there are some unfortunate ones that cannot be trusted. To help
you sift through the options out there, we’ve done a ton of research on many of
the key players out there. Below, you’ll find our list of most trusted Asian
sports betting sites. The sites on this list are the cream of the crop when it
comes to security, trustworthiness, and customer service. For those of you ready
to start wagering on Asian sports betting sites now, you can start on any one of
the most trusted sites below, and you’ll be in good hands.

If you’re not quite ready to hop into wagering yet, keep on reading. No
matter if you’re new or just looking to learn more, you’ll find a large amount
of helpful information as well and tips on this page.

Why Bet Online?

Online Sports Betting Public Companies

If you’re new to betting online, you’re probably asking yourself why to
consider betting online versus betting in a traditional sportsbook or casino. We
had the same questions when we first got started with online betting many years
ago. Long short of it, we’re big fans of online betting mainly due to three main
factors. Those factors are the variety of choices, the convenience, and bonuses
and promotions. We’ll break down each one a bit more below so that you can see
why we like to bet online.

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Variety

You’ll find no shortage of Asian sports betting sites available to you.
Unlike traditional brick and mortar casinos where you might just have one within
driving distance, you have access to a high list of quality Asian sports betting
sites that are online right now. All of these options create value in that you
can hand pick to find your perfect fit.

Since you have so many options, you’re less likely to have to make
concessions. When you only have one or two choices, you might just have to “deal
with it” regarding some things that you’re not a big fan of. However, with the
large selection of Asian sports betting sites out there, you should be able to
find a site that offers you everything you’re looking for so that you don’t have
to settle for just good enough.

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Convenience

What if I told you that betting on sports could be just as easy as checking
Facebook from your phone? I’ve got news for you that it already is that easy.
Why waste your gas money and time traveling to a physical sportsbook when you
can do it all from your home or office using your phone or laptop?

It doesn’t get much easier than using your mobile phone or laptop to place
your wagers on Asian sports betting sites. The sheer convenience of a
whenever/wherever set up is tough to top. Because of the ease of use and
flexibility, we’re big fans on betting online as opposed to in person.

Bonuses and Promotions

Betting online has several key things that we like, but the bonuses and
promotions are perhaps our favorite of the bunch. Asian sports betting sites
often offer up bonuses and promotions regularly. Unlike traditional brick and
mortar sportsbooks and casinos, online sports betting sites tend to entice
clients with these promotions very often.

What’s great about these bonuses and promotions is that it gives you the
chance to earn some free money for doing what you were already going to do in
the first place. If you’re going to wager on sports, you might as well do it
somewhere that will allow you the ability to put some extra cash at the same
time!

Asia is an extremely vast area filled with an abundant mix of people and
cultures. Unfortunately, there is no single to answer regarding if online
betting is legal for the entirety of Asia. Laws and regulations relating to
online betting vary from country to country. For those countries operating under Sharia law, all
forms of gambling (online and in person) are completely banned. In some Asian
countries, individuals found to be gambling may actively be pursued by the law.If you’re a resident in Asia, we’d suggest that you have a full understanding
relating to online betting regulations for your country. While many countries
have laws against online betting, most countries out there are NOT pursuing
individuals that are partaking. Google is a great tool for you to begin your
deeper research into the laws and regulations relating to online betting in your
country.

Important Asian Sports Betting Sites Criteria

Using our extensive combined team experience of online betting sites, we’ve
compiled a list of six key criteria that you should look into for any Asian
sports betting site that you are considering. The criteria listed below are the
same criteria that we utilize when we’re doing a review on a new sports betting
site. If you decide to look for an Asian sports betting site on your own, be
sure to pay special attention to these six key criteria.

Banking Options

One big thing that you’ll want to investigate as you hunt for your Asian
sports betting site home is what type of banking options are available to you.
You’ll need to find a site that offers you banking options that you can work
with or else you won’t be able to move your money on and off the sports betting
site. Banking options vary between Asian sports betting sites, so it is
important that you find one that offers what you need relating to banking
options.

The majority of Asian sports betting sites offer standard options such as
bank wires and credit or debit card transactions. We also tend to see other
options such as Skrill and Bitcoin offered by some of the Asian sports betting
sites. One thing is for sure; every Asian sports betting site is unique in what
banking options they offer.

User Interface

Another important criterion to look for as you search for an Asian sports
betting site home is the site’s user interface. A site’s user interface will
control how the site looks and feels. We see a large variety of user interfaces
across different Asian sports betting sites.

Your goal should be to find a site that you feel most comfortable on. If
you’re having a hard time getting around on the site or finding things that you
are seeking, that site may not be the one for you. Luckily, there are plenty of
options out there for you to investigate. We promise that you’ll be able to find
one that will feel right to you.

The reason that you’ll want to find a site that feels right to you is so that
you’re able to get business done quickly and efficiently when it comes time to
wager. If you’re getting lost or hung up due to the user interface, you’ll
struggle to place wagers in a timely fashion. Always seek to find a site that
has a user interface that jives well with you.

Bonuses and Promotions

One of the great things about Asian sports betting sites is that nearly all
of them offer up some great bonuses and promotions. The awesome thing with
bonuses and promotions is that they offer you the ability to earn some free
cash! And if you’re anything like us, you too love free money!

Asian sports betting sites will use bonuses and promotions for two different
buckets of clients. One bucket is new potential clients while the other bucket
is current clients that they would like to retain. Usually, most Asian sports
betting sites will have promotions for both buckets of clientele.

When it comes to new potential clients, Asian sports betting sites tend to
offer the biggest bonuses and promotions. Since they see the value in your
lifetime betting, they want to try to get you on their site before you end up
somewhere else. Often, you’ll find free money in the form of sign up bonuses
just for joining the site. Also, pay close attention to initial deposit bonuses
as these are a great way to score some more free money!

Competitive Lines

Be sure that you look for an Asian sports betting site that offers you
competitive lines. By finding a site with competitive lines, you’ll know that
you’re getting a good value on your wager. Without it, you might be leaving
money on the table.

You can check for line competitiveness by shopping around other Asian sports
betting sites while you’re doing your homework. If you find that one site always
tends to offer higher lines than other sites, that one might be a great fit for
you. Conversely, if you come across a site that always tends to have lower
lines, we’d suggest that you keep looking for another Asian sports betting site
home.

Variety of Sports and Bets

Last, but not least, be sure to find an Asian sports betting site that offers
you a wide variety of both sports and types of bets. First, you’ll want to find
a site that offers you a large selection of different sports that you can wager
on. Then, be sure also to make sure that they offer a lot of types of bets on
those sports.

Quality Customer Service

Customer service is another one of those key criteria that you should be
looking for when it comes to Asian sports betting sites. And know that we’re not
just talking any old customer service; you should be hunting for quality
customer service. Your goal should be to locate a site that takes great care of
their customers.

To get a feel for customer service, try giving them a call or utilizing their
live chat functionality if available. Check to see how quickly they respond and
how helpful the customer service agents are with your issues. If you feel like
they are being extremely helpful, you’ve probably found a good one!

Another way to get feedback regarding a site’s customer service is to check
out reviews that have been done by other people. Lucky for you, we’ve done a
boatload of reviews on many different Asian sports betting sites. In each one,
you’ll find a section dedicated to their customer service and how we ranked it.
Be sure to check out our site reviews to see what all we have to offer!

Staying Safe

We’ve compiled a short list of our top tips to help keep you safe while
betting online. These tips should always be in the front of your mind no matter
where you decide to wager. Consider writing these down or bookmarking this page
so that you can come back to these tips often to keep them fresh in your mind.

Top Tips to Stay Safe Betting Sports Online:

• Keep up to speed with
  industry news and trends. By doing so, you can stay ahead of the curve of any
  massive changes in legality and other important matters.
• Don’t keep excess money in
  your betting account. Only keep as much as you need for your typical wagers.
• If you don’t feel
  comfortable with a site any longer for ANY reason, move on to another one.
• Research, research,
  research! The more you know before wagering online, the safer you should be.

Sports Betting Site Tip

We didn’t want to let you go without giving you one of our favorite tips
relating to Asian sports betting sites! We ALWAYS suggest that you join more
than one Asian sports betting site. We know that it takes a little bit more
upfront work, but we promise you it will be worth your time.

By joining more than one Asian sports betting site, you’ll be able to shop
the line competitiveness between multiple shops. When you’re a member at just
one Asian sports betting site, you have no easy way to tell if the lines being
offered to you are competitive or not. However, by joining more than one Asian
sports betting site, you can quickly shop between the sites to find the one
offering you the best lines.

By shopping line competitiveness, it allows you to know that you’re getting
the best bang for your buck. If your wager wins, you’ll end up walking away with
more cash than you would have if you had accepted a lower line without knowing
you could have done better. Because of this, ALWAYS join more than one Asian
sports betting site and ALWAYS shop line competitiveness between them!

FAQs

Check out our list of frequently asked questions about Asian sports betting
sites below:

I’m new to betting on sports online. Where do you suggest I start?

You’ve found a great place to start here on this page and on our website.
Here, we’ll provide you with an honest source of independent information about
Asian sports betting sites. Our goal here is to help you end up on a trusted
site where you can place your sports wagers.

To help you learn more about Asian sports betting sites, be sure to check our
site reviews. We’ve provided the link below for you so that you can check them
out. In each review, we take a deep dive into critical areas that determine how
trusted a site is. Using reviews like this from an honest and trusted source
will help guide you in the right direction on your search for you Asian sports
betting site home.

How can I move money onto and off of these online sportsbooks?

You’ll find that the vast majority of Asian sports betting sites offer many
different banking options to get your money onto and off of the website. Banking
options can and do vary from site to site, so you’ll want to make sure that you
find a site that offers you banking options that you need. For example, if you
prefer to use Skrill, make sure that you find an Asian sports betting site that
allows you to use that method for both deposits and withdrawals.

Is betting on sports online safe?

It definitely can be. However, there are many potential pitfalls out there in
the form of shady Asian sports betting sites. You’ll want to do your homework to
make sure that you end up on a site that can be trusted. In order to find a site
that you can trust, turn to sites like this one to give you quality reviews and
honest opinions.